Traditional
Marketing versus Digital Marketing (Part I)
A lot has been talked about the benefits & advantages
of Digital Marketing over its counterpart Traditional Marketing. New Year 2018
is at the door step. It’s time we think of further exploring the benefits of
Digital Marketing. We need to board the Digital Marketing Express or else will
be left behind if we still continue to ride on the bullock cart of Traditional
Marketing. Traditional Marketing will gradually move out of our lives, making
way for Digital Marketing.
Traditional
marketing is the usual modes of marketing that have been used for a long period
of time. The Traditional way of marketing includes:
- Television.
- Newspaper/Magazines.
- Radio.
- Flyers and
billboards.
- Mailing.
On the other hand Digital Marketing is comparatively new
way of marketing. Digital Marketing or Online Marketing is done with the help of
internet, virtually. The Digital way of marketing includes:
2. Promotion with the help of emails.
3. Websites
4. Blogs
5. Online Videos/Advertisements
In the race of excelling in interaction, responsive, cost
efficiency, spread, speed etc., Traditional Marketing is losing grounds to
Digital Marketing.
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