Content marketing is a type of marketing which involves creating,
publishing, and distributing online, valuable contents (materials) to a
targeted audience. The contents can be in more than one form, as below: -
1.
Website pages
2.
Blog posts
3.
Social media posts
4.
E-books
5.
White papers
6.
Case Studies
7.
Testimonials
8.
Videos
9.
Images
10.
Infographics
11.
Podcasts
12.
Ad content
13.
Periodicals (emails)
Content marketing is functional to bring about the following:-
Ø Attract customers
Ø Generate leads,
Ø Expand customer base,
Ø Generate sales,
Ø Increase brand
awareness,
Ø Engagement with
audience
Ø Builds rapport
Content marketing generates lead and bring prospective customers
and transforms customers to loyal customers by sharing valuable free contents.
Content marketing helps businesses create brand loyalty, provides valuable
information, educate the customer for a particular brand, product or service
and creates confidence among the customers to purchase products from the
company.
Content marketing is an
ongoing process which supplements your digital marketing strategy. Regular
content sharing with your customer is very important to built up a rapport with
your customers. Customer is satisfied with the relevant information or
knowledge which he is searching for a given product, service or brand.
