Saturday, 30 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part II)

There are several advantages of Digital marketing over Traditional Marketing. Few of the advantages of Digital Marketing are: -

1) Cost effective: - In compare to Traditional Marketing, Digital Marketing is less expensive. As a result cost efficiency of Digital Marketing is far more better than that of Traditional Marketing. Advertising on a Television or a Newspaper is a costlier affair as compare to advertising online.

2) No boundaries (Reach): - As far as Digital Marketing is concerned there are no boundaries or limit to promote your product or service, it is far reaching. Traditional Marketing is restricted to the region or area to which you shoot out your advertisements.
3) Interactive: - Digital Marketing is interactive in compare to Traditional Marketing. You can respond to your client’s queries efficiently with the help of emails, blogs, online Q & A sessions etc. 

4) Speed: - Digital Marketing reaches out at a very high speed as compare to Traditional Marketing. The reach is instant & quick with Digital Marketing.

5) Brand building: - If you want to get hit overnight, Digital Marketing should be your choice. Instant results for your Brand to become popular are possible with the application of correct Digital Marketing strategies. 

6) Non interruptible: - Your Product or Brand or Service is on the go for 24/7. No time zone or breaks required to promote your product. It is on AIR without any discontinuation or interval.

7) Instructive: - Digital Marketing is far more instructive and expressive as compared to the Traditional Marketing. You can very well educate your customer about or product or service.

Friday, 29 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part I)

A lot has been talked about the benefits & advantages of Digital Marketing over its counterpart Traditional Marketing. New Year 2018 is at the door step. It’s time we think of further exploring the benefits of Digital Marketing. We need to board the Digital Marketing Express or else will be left behind if we still continue to ride on the bullock cart of Traditional Marketing. Traditional Marketing will gradually move out of our lives, making way for Digital Marketing.

Traditional marketing is the usual modes of marketing that have been used for a long period of time. The Traditional way of marketing includes:
  1. Television.
  2. Newspaper/Magazines.
  3. Radio.
  4. Flyers and billboards.
  5. Mailing.
On the other hand Digital Marketing is comparatively new way of marketing. Digital Marketing or Online Marketing is done with the help of internet, virtually. The Digital way of marketing includes:

1.     Social media channels such as Facebook, LinkedIn, YouTube,      Instagram, Pinterest, Google+ etc.
2.     Promotion with the help of emails.
3.     Websites
4.     Blogs
5.     Online Videos/Advertisements 

In the race of excelling in interaction, responsive, cost efficiency, spread, speed etc., Traditional Marketing is losing grounds to Digital Marketing.

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