Monday, 3 April 2017

And that’s a century!

And that’s a century! (1917 to 2017)

Let’s take a brief look at the journey carried out by ROCA in the last hundred years.

Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in GavĂ , near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.

Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.
In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.

The turning point of the internationalization process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.

In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.

In 2007, Roca Group came into a JV with the Chennai based Murugappa Group and by 2010, Parryware, which is India’s leading sanitaryware brand, became a 100% subsidiary of the Roca Group. The expertise and revolutionary R&D technology of Roca and customer trust of Parryware proved to be a potent force and has helped both our brands to grow and challenge their respective competitors like never before. Presently, with 5 plants including the state-of-the-art plant at Bhiwadi, Roca and Parryware are equipped with leading infrastructure.

Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently they are active in more than 135 different countries and have 76 production plants spread across five continents. Roca Directly employees more than 21, 000 people across the globe. (Source: Roca, India)


Content Marketing

Content marketing  is a type of marketing which involves creating, publishing, and distributing online, valuable contents (materials) to...