Friday, 7 December 2018

Clean India Mission

Clean India Mission

Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and infrastructure of India's cities, towns, and rural areas. The campaign's official name is in Hindi and translates to 'Clean India Mission' in English. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. The campaign is runned by the Government of India, the mission aims to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$30 billion). The mission will also contribute to India reaching Sustainable Development Goal 6 (SDG 6), established by the UN in 2015.
The campaign was officially launched on 2 October 2014 at RajghatNew Delhi by Prime Minister Mr. Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,041 cities, towns, and rural areas. Prime Minister Mr. Narendra Modi has called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1917.
The mission has two thrusts: Swachh Bharat Abhiyan ("gramin" or 'rural'), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan ('urban'), which operates under the Ministry of Housing and Urban Affairs.
As part of the campaign, volunteers, known as Swachhagrahis, or 'ambassadors of cleanliness', have promoted indoor plumbing and community approaches to sanitation (CAS) at the village level. Other non-governmental activities include national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly IndianWaste Warriors, and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.
The government has constructed 86 million toilets since 2014, reducing the number of persons who openly defecate from 550 million to fewer than 150 million in 2018.
Different cities are awarded “The Cleanest City” awards. According to the recent survey, Swachh Survekshan 2018 conducted by the Ministry of Housing and Urban Affairs (MoHUA) pan India, the three cleanest cities of India are Indore, Bhopal, and Chandigarh. Swachh Survekshan 2018 is organized by the Ministry of Housing and Urban Affairs (MoHUA), under the sponsorship of the Swachh Bharat Mission (Urban) to keep a check on the cleanliness and sanitation levels of different cities across India. The main focus of this survey is to foster a spirit of competition among the cities and offer an overall assessment of their sanitation status.
Already we are in the last lap of the campaign and all efforts are on to achieve the targets.

Wednesday, 17 October 2018

Content Marketing

Content marketing is a type of marketing which involves creating, publishing, and distributing online, valuable contents (materials) to a targeted audience.  The contents can be in more than one form, as below: -

1.    Website pages
2.    Blog posts
3.    Social media posts
4.    E-books
5.    White papers
6.    Case Studies
7.    Testimonials
8.    Videos
9.    Images
10. Infographics
11. Podcasts
12. Ad content
13. Periodicals (emails)

Content marketing is functional to bring about the following:-
Ø  Attract customers
Ø  Generate leads,
Ø  Expand customer base,
Ø  Generate sales,
Ø  Increase brand awareness,
Ø  Engagement with audience
Ø  Builds rapport

Content marketing generates lead and bring prospective customers and transforms customers to loyal customers by sharing valuable free contents. Content marketing helps businesses create brand loyalty, provides valuable information, educate the customer for a particular brand, product or service and creates confidence among the customers to purchase products from the company.

Content marketing is an ongoing process which supplements your digital marketing strategy. Regular content sharing with your customer is very important to built up a rapport with your customers. Customer is satisfied with the relevant information or knowledge which he is searching for a given product, service or brand.

Thursday, 9 August 2018

Fast & Furious

Digital speed can be synonymous to lightening speed. Digital data is transmitted instantly and it results are spread out in no time.  The said feature of the digital world can be successfully applied to the business world. That is what Digital Marketing is all about, taking your business online.

In case you are looking out to promote your business or brand, instantly in a cost efficient way, digital marketing is the best bet. Increase your customer base and expand your circle of influence with the help of digital marketing.

The scope for digital marketing is immense and given the wide spread penetration of the internet; the number of users of smart devices is on an increase.  Taking your business on the internet is the perfect strategy to promote it and boost your sales.

Digital Marketing is evolving at a very fast pace, leaving behind all its traditional marketing counterparts. No other existing traditional marketing strategies can match up with digital marketing.

In case taking your business online is in pipeline, make it a priority to do it on an urgent basis to catch up with the world. The sooner you take up your business online, the sooner you reap the benefits of digital marketing. 

Wednesday, 21 March 2018

Why you should learn Digital Marketing?

Why you should learn Digital Marketing?
Digital marketing plays a very important role in today’s society. Digital Marketing is a skill or talent that each and every one of us should acquire. In case if you think that Digital Marketing is another profession, yes it is. In fact it is more than a profession. It is a completely different profession and a new way of working.
Nowadays, digital marketing has become a most widely accepted medium of communication. People spend more and more time on their mobiles, laptops and smart devices.  Thus it is most likely that you should take your business and services to these smart devices. Irrespective of our ages, we all use these smart devices in our day to day life. We search for a new mobile or our mother searches for new recipes for the weekend or our father searches for the best insurance service provider for the vehicle.
In traditional way of marketing, radio, TV, newspaper etc use to play an important role to spread news or an article. The traditional way was very slow, costly, non-interactive and time bounded. However the digital way of marketing has an edge over its traditional counterpart in almost all ways. Thus it is all the more important for us to learn digital marketing in order to apply it successfully to our daily life.
It’s time we embrace Digital Marketing, whole heartedly with both our arms wide opened.

Saturday, 30 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part II)

There are several advantages of Digital marketing over Traditional Marketing. Few of the advantages of Digital Marketing are: -

1) Cost effective: - In compare to Traditional Marketing, Digital Marketing is less expensive. As a result cost efficiency of Digital Marketing is far more better than that of Traditional Marketing. Advertising on a Television or a Newspaper is a costlier affair as compare to advertising online.

2) No boundaries (Reach): - As far as Digital Marketing is concerned there are no boundaries or limit to promote your product or service, it is far reaching. Traditional Marketing is restricted to the region or area to which you shoot out your advertisements.
3) Interactive: - Digital Marketing is interactive in compare to Traditional Marketing. You can respond to your client’s queries efficiently with the help of emails, blogs, online Q & A sessions etc. 

4) Speed: - Digital Marketing reaches out at a very high speed as compare to Traditional Marketing. The reach is instant & quick with Digital Marketing.

5) Brand building: - If you want to get hit overnight, Digital Marketing should be your choice. Instant results for your Brand to become popular are possible with the application of correct Digital Marketing strategies. 

6) Non interruptible: - Your Product or Brand or Service is on the go for 24/7. No time zone or breaks required to promote your product. It is on AIR without any discontinuation or interval.

7) Instructive: - Digital Marketing is far more instructive and expressive as compared to the Traditional Marketing. You can very well educate your customer about or product or service.

Friday, 29 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part I)

A lot has been talked about the benefits & advantages of Digital Marketing over its counterpart Traditional Marketing. New Year 2018 is at the door step. It’s time we think of further exploring the benefits of Digital Marketing. We need to board the Digital Marketing Express or else will be left behind if we still continue to ride on the bullock cart of Traditional Marketing. Traditional Marketing will gradually move out of our lives, making way for Digital Marketing.

Traditional marketing is the usual modes of marketing that have been used for a long period of time. The Traditional way of marketing includes:
  1. Television.
  2. Newspaper/Magazines.
  3. Radio.
  4. Flyers and billboards.
  5. Mailing.
On the other hand Digital Marketing is comparatively new way of marketing. Digital Marketing or Online Marketing is done with the help of internet, virtually. The Digital way of marketing includes:

1.     Social media channels such as Facebook, LinkedIn, YouTube,      Instagram, Pinterest, Google+ etc.
2.     Promotion with the help of emails.
3.     Websites
4.     Blogs
5.     Online Videos/Advertisements 

In the race of excelling in interaction, responsive, cost efficiency, spread, speed etc., Traditional Marketing is losing grounds to Digital Marketing.

Wednesday, 8 November 2017

Major Sanitary ware brands in India

Major Sanitary ware brands in India

There are around five major players in sanitary ware in India. The list includes Hindustan Sanitary Ware India Limited, Parryware Roca India, Cera Sanitary ware Limited, Kohler India Corporation Private Limited and Jaguar Group. They are into manufacturing and dealing in all types of sanitary ware & bathroom fittings such as sanitary ware, faucets, showers, spouts, taps, shower enclosures, flushing systems, concealed cisterns, wellness products, C. P. fittings, water heaters, sinks etc.

Set up in 1960 as Hindustan Twyfords Ltd, with a technological collaboration with Twyfords UK, the company was renamed to Hindustan Sanitary ware & Industries Limited in 1969.  HSIL Limited, is vastly recognized by its brand “Hindware”. HSIL Ltd is one of the largest sanitary ware manufacturers in India. Its complete focus is on crafting unforgettable bathing experiences, developing contemporary bathroom solutions.

Parryware India’s leading manufacturer of bathroom products, originated from EID Parry, one the Country’s oldest & most reputed business entities. In 2006, it entered into a joint venture with Roca Corporation, Spain. This is one of the best & reputed Sanitary Ware Brands in India. The company introduced new trends, standards and technologies to the sanitary ware industry. The Parryware ethos is perfectly captuted in its brand essence: trust, practicality, value offerings and contemporaneity.

 “CERA” is one of the fastest growing sanitary ware brands in India. They offer a wide spectrum of experiences through an extensive range of products. CERA is one of the best and leading Sanitary Ware brands in India. Since its inception in 1980, the company is following the highest standards of quality with advanced technology. CERA endeavors to provide complete bath solutions to its customers.

Kohler Company founded by John Michael Kohler in 1873. Kohler India is one of the top Sanitary Ware Brands in India. The parent company is celebrating 140+ years of its existence and takes pride in being a family owned business. The Kohler Company has come a long way with its passion and craftsmanship in its products. They are mainly into manufacturing of various products for kitchen and bathroom. Their work is influenced by the trends in fashions, lifestyle & culture.   

Jaguar group offers you world class brands, products, and ranges of sanitary ware. This is one of the most trusted Sanitary Ware Brands in India. “Jaguar” the brand was visualized by Mr. N. L. Mehra in 1960 with a vision to deliver the best to the world. Jaguar offers a complete bathing solution to its customers. Jaguar is a household name and well accepted by the consumers.

Clean India Mission

Clean India Mission Swachh Bharat Abhiyan  ( SBA ) or  Swachh Bharat Mission  ( SBM ) is a nation-wide campaign in  India  for the pe...