Tuesday, 19 February 2019

Dynamics of E-commerce

Dynamics of E-commerce

The dynamics or the forces that governs the E-commerce are far better and faster as compared to its traditional counterpart. In order to understand the dynamics of E-commerce, it is necessary to know & understand the platform and medium on which E-commerce module runs. The medium thru which the E-Commerce module runs is the INTERNET and the Platform is the SERVICE PROVIDER of the E-Commerce, who provides hosting, design, delivery, pricing and payment options. Some of the prominent E-commerce service provider platforms are Shopify, BigCommerce, Wix, Weebly, Woocommerce, 3dcart, Magento etc.

In E-Commerce, there are no geographical limitations to sale & market your goods and services. With minimum time and efforts, your product will reach nationally or internationally. The cost incurred in the sale is comparatively low. You can provide a comparison chart to your customers, who can choose their product sitting in an arm chair at his residence or from the desk of his office.

You can keep marketing your E-commerce site in order to get new customers with the help of search engine visibility. You can give offers, bargain, off-season discounts, group discount etc from your E-commerce site. Your E-commerce site will remain open all the time (24 x 7). In fact you can expect a good sales over the weekend or a holiday.

You can provide a sea of information for your product on the E-commerce site, making it easier for the buyer to order the product. You can target your E-commerce site or a specific product to a targeted audience. This exercise can fetch you more inquiries and as a result more sales.

At times it’s difficult to get a small spare part or a limited edition product in the real world. With E-commerce site and with the help of internet, you can easily source the product you are in need, easily and comfortably.

With the dynamics of E-commerce you can propel your sales and keep exploring greener better pasture.

Friday, 7 December 2018

Clean India Mission

Clean India Mission

Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and infrastructure of India's cities, towns, and rural areas. The campaign's official name is in Hindi and translates to 'Clean India Mission' in English. The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. The campaign is runned by the Government of India, the mission aims to achieve an "open-defecation free" (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 90 million toilets in rural India at a projected cost of ₹1.96 lakh crore (US$30 billion). The mission will also contribute to India reaching Sustainable Development Goal 6 (SDG 6), established by the UN in 2015.
The campaign was officially launched on 2 October 2014 at RajghatNew Delhi by Prime Minister Mr. Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,041 cities, towns, and rural areas. Prime Minister Mr. Narendra Modi has called the campaign Satyagrah se Swachhagrah in reference to Gandhi's Champaran Satyagraha launched on 10 April 1917.
The mission has two thrusts: Swachh Bharat Abhiyan ("gramin" or 'rural'), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan ('urban'), which operates under the Ministry of Housing and Urban Affairs.
As part of the campaign, volunteers, known as Swachhagrahis, or 'ambassadors of cleanliness', have promoted indoor plumbing and community approaches to sanitation (CAS) at the village level. Other non-governmental activities include national real-time monitoring and updates from non-governmental organizations (NGOs) such as The Ugly IndianWaste Warriors, and SWaCH Pune (Solid Waste Collection and Handling) that are working towards its ideas of Swachh Bharat.
The government has constructed 86 million toilets since 2014, reducing the number of persons who openly defecate from 550 million to fewer than 150 million in 2018.
Different cities are awarded “The Cleanest City” awards. According to the recent survey, Swachh Survekshan 2018 conducted by the Ministry of Housing and Urban Affairs (MoHUA) pan India, the three cleanest cities of India are Indore, Bhopal, and Chandigarh. Swachh Survekshan 2018 is organized by the Ministry of Housing and Urban Affairs (MoHUA), under the sponsorship of the Swachh Bharat Mission (Urban) to keep a check on the cleanliness and sanitation levels of different cities across India. The main focus of this survey is to foster a spirit of competition among the cities and offer an overall assessment of their sanitation status.
Already we are in the last lap of the campaign and all efforts are on to achieve the targets.

Wednesday, 17 October 2018

Content Marketing

Content marketing is a type of marketing which involves creating, publishing, and distributing online, valuable contents (materials) to a targeted audience.  The contents can be in more than one form, as below: -

1.    Website pages
2.    Blog posts
3.    Social media posts
4.    E-books
5.    White papers
6.    Case Studies
7.    Testimonials
8.    Videos
9.    Images
10. Infographics
11. Podcasts
12. Ad content
13. Periodicals (emails)

Content marketing is functional to bring about the following:-
Ø  Attract customers
Ø  Generate leads,
Ø  Expand customer base,
Ø  Generate sales,
Ø  Increase brand awareness,
Ø  Engagement with audience
Ø  Builds rapport

Content marketing generates lead and bring prospective customers and transforms customers to loyal customers by sharing valuable free contents. Content marketing helps businesses create brand loyalty, provides valuable information, educate the customer for a particular brand, product or service and creates confidence among the customers to purchase products from the company.

Content marketing is an ongoing process which supplements your digital marketing strategy. Regular content sharing with your customer is very important to built up a rapport with your customers. Customer is satisfied with the relevant information or knowledge which he is searching for a given product, service or brand.

Thursday, 9 August 2018

Fast & Furious

Digital speed can be synonymous to lightening speed. Digital data is transmitted instantly and it results are spread out in no time.  The said feature of the digital world can be successfully applied to the business world. That is what Digital Marketing is all about, taking your business online.

In case you are looking out to promote your business or brand, instantly in a cost efficient way, digital marketing is the best bet. Increase your customer base and expand your circle of influence with the help of digital marketing.

The scope for digital marketing is immense and given the wide spread penetration of the internet; the number of users of smart devices is on an increase.  Taking your business on the internet is the perfect strategy to promote it and boost your sales.

Digital Marketing is evolving at a very fast pace, leaving behind all its traditional marketing counterparts. No other existing traditional marketing strategies can match up with digital marketing.

In case taking your business online is in pipeline, make it a priority to do it on an urgent basis to catch up with the world. The sooner you take up your business online, the sooner you reap the benefits of digital marketing. 

Wednesday, 21 March 2018

Why you should learn Digital Marketing?

Why you should learn Digital Marketing?
Digital marketing plays a very important role in today’s society. Digital Marketing is a skill or talent that each and every one of us should acquire. In case if you think that Digital Marketing is another profession, yes it is. In fact it is more than a profession. It is a completely different profession and a new way of working.
Nowadays, digital marketing has become a most widely accepted medium of communication. People spend more and more time on their mobiles, laptops and smart devices.  Thus it is most likely that you should take your business and services to these smart devices. Irrespective of our ages, we all use these smart devices in our day to day life. We search for a new mobile or our mother searches for new recipes for the weekend or our father searches for the best insurance service provider for the vehicle.
In traditional way of marketing, radio, TV, newspaper etc use to play an important role to spread news or an article. The traditional way was very slow, costly, non-interactive and time bounded. However the digital way of marketing has an edge over its traditional counterpart in almost all ways. Thus it is all the more important for us to learn digital marketing in order to apply it successfully to our daily life.
It’s time we embrace Digital Marketing, whole heartedly with both our arms wide opened.

Saturday, 30 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part II)

There are several advantages of Digital marketing over Traditional Marketing. Few of the advantages of Digital Marketing are: -

1) Cost effective: - In compare to Traditional Marketing, Digital Marketing is less expensive. As a result cost efficiency of Digital Marketing is far more better than that of Traditional Marketing. Advertising on a Television or a Newspaper is a costlier affair as compare to advertising online.

2) No boundaries (Reach): - As far as Digital Marketing is concerned there are no boundaries or limit to promote your product or service, it is far reaching. Traditional Marketing is restricted to the region or area to which you shoot out your advertisements.
3) Interactive: - Digital Marketing is interactive in compare to Traditional Marketing. You can respond to your client’s queries efficiently with the help of emails, blogs, online Q & A sessions etc. 

4) Speed: - Digital Marketing reaches out at a very high speed as compare to Traditional Marketing. The reach is instant & quick with Digital Marketing.

5) Brand building: - If you want to get hit overnight, Digital Marketing should be your choice. Instant results for your Brand to become popular are possible with the application of correct Digital Marketing strategies. 

6) Non interruptible: - Your Product or Brand or Service is on the go for 24/7. No time zone or breaks required to promote your product. It is on AIR without any discontinuation or interval.

7) Instructive: - Digital Marketing is far more instructive and expressive as compared to the Traditional Marketing. You can very well educate your customer about or product or service.

Friday, 29 December 2017

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part I)

A lot has been talked about the benefits & advantages of Digital Marketing over its counterpart Traditional Marketing. New Year 2018 is at the door step. It’s time we think of further exploring the benefits of Digital Marketing. We need to board the Digital Marketing Express or else will be left behind if we still continue to ride on the bullock cart of Traditional Marketing. Traditional Marketing will gradually move out of our lives, making way for Digital Marketing.

Traditional marketing is the usual modes of marketing that have been used for a long period of time. The Traditional way of marketing includes:
  1. Television.
  2. Newspaper/Magazines.
  3. Radio.
  4. Flyers and billboards.
  5. Mailing.
On the other hand Digital Marketing is comparatively new way of marketing. Digital Marketing or Online Marketing is done with the help of internet, virtually. The Digital way of marketing includes:

1.     Social media channels such as Facebook, LinkedIn, YouTube,      Instagram, Pinterest, Google+ etc.
2.     Promotion with the help of emails.
3.     Websites
4.     Blogs
5.     Online Videos/Advertisements 

In the race of excelling in interaction, responsive, cost efficiency, spread, speed etc., Traditional Marketing is losing grounds to Digital Marketing.

Dynamics of E-commerce

Dynamics of E-commerce The dynamics or the forces that governs the E-commerce are far better and faster as compared to its traditiona...