Basics of Digital Marketing

Basics of Digital Marketing

Digital Marketing is a process of Marketing or promoting a Product or a Service on the Internet, in a cost effective and efficient way. It bridges the gap between you and the target audience using the various channels and platforms available on the internet, by driving more traffic to your Website.

An online presence with a Website is the basic necessity of the Digital Market. A Website acts as an anchor between you and the audiences, it is a parameter to judge how efficient you’re Digital Marketing Strategies are and how effective you’re Digital Marketing Campaign is.

Once you have completed making an attractive and informative Website, the next step is bring traffic to it. It is imperative to have a continuous flow of traffic to your Website. Search Engine Marketing or SEM is an effective way of directing traffic to your website. It consists of two strategies, Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. Both strategies will help your website to appear in searches on popular Search engines such as Google, Bing, and Yahoo etc.

The next follows is Social Media Marketing or SMM. It’s a cost effective way to promote your Products or Brands or Services via Social Media platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram etc. With the help of these Social Media platforms, you can have a constant exchange of data, information, knowledge etc. You build up a rapport with your audience or visitor.

Next in line is Email Marketing. By Email Marketing, you send information or brochure for your Products or Brands or Services via Emails. You first build up an email list of all your prospective audiences or clients. You draft an effective email, giving details of your business and information regarding the products or services which you offer. You set an array of emails of new products, offers, discounts etc. and sent it as per the email list. Email Marketing is a cost effective way of promoting your Products or Brands or Services.

Next come Mobile Marketing. With more and more penetration of the Mobiles and easy availability of smart phones, Mobile Marketing is the fastest and easiest way to promote your Products or Brands or Services. You can make effective SMS with proper insertion of sharp images & videos to serve the purpose.