Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part II)

There are several advantages of Digital marketing over Traditional Marketing. Few of the advantages of Digital Marketing are: -

1) Cost effective: - In compare to Traditional Marketing, Digital Marketing is less expensive. As a result cost efficiency of Digital Marketing is far more better than that of Traditional Marketing. Advertising on a Television or a Newspaper is a costlier affair as compare to advertising online.

2) No boundaries (Reach): - As far as Digital Marketing is concerned there are no boundaries or limit to promote your product or service, it is far reaching. Traditional Marketing is restricted to the region or area to which you shoot out your advertisements.

3) Interactive: - Digital Marketing is interactive in compare to Traditional Marketing. You can respond to your client’s queries efficiently with the help of emails, blogs, online Q & A sessions etc. 

4) Speed: - Digital Marketing reaches out at a very high speed as compare to Traditional Marketing. The reach is instant & quick with Digital Marketing.

5) Brand building: - If you want to get hit overnight, Digital Marketing should be your choice. Instant results for your Brand to become popular are possible with the application of correct Digital Marketing strategies. 

6) Non interruptible: - Your Product or Brand or Service is on the go for 24/7. No time zone or breaks required to promote your product. It is on AIR without any discontinuation or interval.

7) Instructive: - Digital Marketing is far more instructive and expressive as compared to the Traditional Marketing. You can very well educate your customer about or product or service.

Traditional Marketing versus Digital Marketing

Traditional Marketing versus Digital Marketing (Part I)

A lot has been talked about the benefits & advantages of Digital Marketing over its counterpart Traditional Marketing. New Year 2018 is at the door step. It’s time we think of further exploring the benefits of Digital Marketing. We need to board the Digital Marketing Express or else will be left behind if we still continue to ride on the bullock cart of Traditional Marketing. Traditional Marketing will gradually move out of our lives, making way for Digital Marketing.

Traditional marketing is the usual modes of marketing that have been used for a long period of time. The Traditional way of marketing includes:

1. Television.
2. Newspaper/Magazines.
3. Radio.
4. Flyers and billboards.
5. Mailing.

On the other hand Digital Marketing is comparatively new way of marketing. Digital Marketing or Online Marketing is done with the help of internet, virtually. The Digital way of marketing includes:

1.     Social media channels such as Facebook, LinkedIn, YouTube,      Instagram, Pinterest, Google+ etc.
2.     Promotion with the help of emails.
3.     Websites
4.     Blogs
5.     Online Videos/Advertisements 

In the race of excelling in interaction, responsive, cost efficiency, spread, speed etc., Traditional Marketing is losing grounds to Digital Marketing.

Major Sanitary ware brands in India

Major Sanitary ware brands in India

There are around five major players in sanitary ware in India. The list includes Hindustan Sanitary Ware India Limited, Parryware Roca India, Cera Sanitary ware Limited, Kohler India Corporation Private Limited and Jaguar Group. They are into manufacturing and dealing in all types of sanitary ware & bathroom fittings such as sanitary ware, faucets, showers, spouts, taps, shower enclosures, flushing systems, concealed cisterns, wellness products, C. P. fittings, water heaters, sinks etc.

Set up in 1960 as Hindustan Twyfords Ltd, with a technological collaboration with Twyfords UK, the company was renamed to Hindustan Sanitary ware & Industries Limited in 1969.  HSIL Limited, is vastly recognized by its brand “Hindware”. HSIL Ltd is one of the largest sanitary ware manufacturers in India. Its complete focus is on crafting unforgettable bathing experiences, developing contemporary bathroom solutions.

Parryware India’s leading manufacturer of bathroom products, originated from EID Parry, one the Country’s oldest & most reputed business entities. In 2006, it entered into a joint venture with Roca Corporation, Spain. This is one of the best & reputed Sanitary Ware Brands in India. The company introduced new trends, standards and technologies to the sanitary ware industry. The Parryware ethos is perfectly captuted in its brand essence: trust, practicality, value offerings and contemporaneity.

 “CERA” is one of the fastest growing sanitary ware brands in India. They offer a wide spectrum of experiences through an extensive range of products. CERA is one of the best and leading Sanitary Ware brands in India. Since its inception in 1980, the company is following the highest standards of quality with advanced technology. CERA endeavors to provide complete bath solutions to its customers.

Kohler Company founded by John Michael Kohler in 1873. Kohler India is one of the top Sanitary Ware Brands in India. The parent company is celebrating 140+ years of its existence and takes pride in being a family owned business. The Kohler Company has come a long way with its passion and craftsmanship in its products. They are mainly into manufacturing of various products for kitchen and bathroom. Their work is influenced by the trends in fashions, lifestyle & culture.   

Jaguar group offers you world class brands, products, and ranges of sanitary ware. This is one of the most trusted Sanitary Ware Brands in India. “Jaguar” the brand was visualized by Mr. N. L. Mehra in 1960 with a vision to deliver the best to the world. Jaguar offers a complete bathing solution to its customers. Jaguar is a household name and well accepted by the consumers.

Mobile Marketing

Mobile Marketing

As it goes with the name, Mobile Marketing is marketing on or with the help of a mobile device, such as a smart phone or hand held device. Mobile Marketing can provide audience with product's or brand's information in order to promote the Products, Services or Brands. Mobile Marketing allows us to directly get in touch with consumers through their mobile phones. Marketing on the mobile can be done by SMS, MMS, Bluetooth, Chat etc.

Mobiles users are increasing at an alarming rate, globally and mobiles are fast penetrating everywhere. This gives us great opportunity to apply mobile marketing.  There are so many apps available on the mobiles. At the same time mobile friendly website are developed for easy access via a mobile device.

Marketing campaign on mobile devices is easy and fast. The recipient receives SMS or MMS immediately. Mobile marketing is cheap & affordable, efficient & effective. The response rate of mobile marketing is very good, it reaches the targeted audience. Measurable results are obtained by applying Mobile marketing.

Mobile are very user friendly, easy to carry, easy to reach, most widely used for communication the world over. Mobiles can be used anywhere, anytime. Mobile Apps are becoming popular, helping us to promote our business or services. Mobile apps are of great help to Mobile marketers as these are informative & innovative.

Social Media Marketing on the go

Social Media Marketing on the go

When it comes to Social media marketing, it is very important that the same is done accurately, in an organized manner, on a regular interval. If the cards of Social media marketing turns out right, it can nurture Brand promotion, bring more traffic, can lead to more customers, and more conversions. The most popular Social Media channels are Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube & Pinterest. Depending on the various features available, each of these sites has its own popularity and usage.

Social media marketing is helpful in increasing brand recognition and helps in image building. Social media marketing is very handful to Increase traffic and list building. Owing to its higher conversion rate at low cost, social media marketing is an ideal strategy to your digital marketing 

needs.

For small and medium enterprises, having limited or low marketing budget, Social media marketing offers a level playing field. By applying Social media marketing, one can reach a large section of the society with maximum impact, in a cost efficient way. Social media keeps us informed and helps us to raise your profile. With Social media marketing, your business will grow faster and reach the next level..

The sooner you embrace Social media marketing, the better.

Faster, Smarter, Better

Faster, Smarter, Better

Faster, Smarter, Better, these are the few prime features which comes to our minds when we think of Digital Marketing, out of the host of other benefits it offers. Owing to the fact that Digital Marketing uses Internet as its medium of transmission, it is done very fast. In compare to the Traditional Marketing, Digital Marketing is Faster to reach and in return gives instant results. Just take an example of an online survey to be done for some market research or advertisement purpose. Do the same survey via traditional marketing using Radio, TV or Newspapers. Which exercise will get you instant results? You guessed it right, it is the online survey. The same holds true for other digital transactions in compare to its traditional counterpart.

On the other hand Digital Marketing is carried out in a Smarter way as compared to the Traditional Marketing. Just imagine the quality of video or the sharpness of image or the clarity of audio or the very presentation via a Website or a Blog. Everything about the Digital Marketing is smarter and lively. You instantly fall in love with the Brand or the Product. Almost every campaign under Digital Marketing is smartly executed to get maximum impact, instant results, more interactive & informative.

Lastly, the returns on investment (ROI) by applying Digital Marketing are far more Better than those from the Traditional Marketing. Just consider the cost of a TV Advertisement and calculate what returns you get from it. Whereas in case of Digital Marketing, not only the cost is minimum, but you get maximum returns. Hence Digital Marketing is a better option to consider than its traditional counterparts.

Basics of Digital Marketing

Basics of Digital Marketing

Digital Marketing is a process of Marketing or promoting a Product or a Service on the Internet, in a cost effective and efficient way. It bridges the gap between you and the target audience using the various channels and platforms available on the internet, by driving more traffic to your Website.

An online presence with a Website is the basic necessity of the Digital Market. A Website acts as an anchor between you and the audiences, it is a parameter to judge how efficient you’re Digital Marketing Strategies are and how effective you’re Digital Marketing Campaign is.

Once you have completed making an attractive and informative Website, the next step is bring traffic to it. It is imperative to have a continuous flow of traffic to your Website. Search Engine Marketing or SEM is an effective way of directing traffic to your website. It consists of two strategies, Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. Both strategies will help your website to appear in searches on popular Search engines such as Google, Bing, and Yahoo etc.

The next follows is Social Media Marketing or SMM. It’s a cost effective way to promote your Products or Brands or Services via Social Media platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram etc. With the help of these Social Media platforms, you can have a constant exchange of data, information, knowledge etc. You build up a rapport with your audience or visitor.

Next in line is Email Marketing. By Email Marketing, you send information or brochure for your Products or Brands or Services via Emails. You first build up an email list of all your prospective audiences or clients. You draft an effective email, giving details of your business and information regarding the products or services which you offer. You set an array of emails of new products, offers, discounts etc. and sent it as per the email list. Email Marketing is a cost effective way of promoting your Products or Brands or Services.

Next come Mobile Marketing. With more and more penetration of the Mobiles and easy availability of smart phones, Mobile Marketing is the fastest and easiest way to promote your Products or Brands or Services. You can make effective SMS with proper insertion of sharp images & videos to serve the purpose.