The importance of having a Website

In order to have a strong online presence and to begin your digital marketing campaign, you should have a good informative & interactive website.  Most of the businesses don’t have a Website. Website is the foundation on which your complete online marketing strategy and digital empire will be built.

First thing first, select a good host services provider (domain registrars) for your website. Next is the website name, which shouldn’t be too long or technical. The website name should have your business name and be easy to remember.  Lastly, you should launch a fully functional website; keep updating the website on regular intervals.

With the help of website, your business can be discovered online and you start getting new business from clients unknown to you till now. Your business becomes famous and your brand gets popularity, instantly. With minimal efforts you get maximum results.

If you are a computer savvy and passionate about your business, you can design & develop your own website. However, if you have a budget it is always a good idea to get it developed from a professional & experienced web developer.

When it comes to internet, people have a tendency to get things fast. Ensure that the website doesn’t take too long to load up or else visitors will refrain from visiting your website.  Make your website optimised with SEO techniques so that it gets listed when someone searches, online. List you website with Google business directory.

And that’s a century!

And that’s a century! (1917 to 2017)

Let’s take a brief look at the journey carried out by ROCA in the last hundred years.

Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths.

Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware.

In the 90s the Group developed a first step of international expansion, mainly based on setting up commercial branches and signing agreements with local leading brands. Besides Portugal and France, Roca’s presence started to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.

The turning point of the internationalization process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA.

In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006.

In 2007, Roca Group came into a JV with the Chennai based Murugappa Group and by 2010, Parryware, which is India’s leading sanitaryware brand, became a 100% subsidiary of the Roca Group. The expertise and revolutionary R&D technology of Roca and customer trust of Parryware proved to be a potent force and has helped both our brands to grow and challenge their respective competitors like never before. Presently, with 5 plants including the state-of-the-art plant at Bhiwadi, Roca and Parryware are equipped with leading infrastructure.

Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently they are active in more than 135 different countries and have 76 production plants spread across five continents. Roca Directly employees more than 21, 000 people across the globe. (Source: Roca, India)

Benefits of E-commerce

Benefits of E-commerce

Electronic Commerce or E-commerce is a term used for any type of transaction or business that involves the transfer of data across the internet. E-commerce covers a wide range of different types of Businesses. In other words, E-commerce is a process of buying or selling goods or services on the internet. E-commerce started in the year 1960 via an Electronic Data Interchange (EDI) on Value Added Networks (VANs). The rise of eBay & Amazon in the year 1990 revolutionized the E-commerce industry. People can now buy books, household items, toys, garments, grocery etc., online, from the comfort of their home.

There are rising numbers of Websites available online which are selling products & services directly to the consumers. There are also online stores which cater to Business to Business (B2B) sales. Accordingly, E-commerce can be subdivided into three categories: Business to Business (B2B) (e.g. Adobe, Cisco, Xerox etc.), Business to Consumer (B2C) (e.g. Amazon, Flipkart, Snapdeal etc.) and Consumer to Consumer (C2C) (e.g. OLX, eBay, Quikr etc.)

E-commerce has distinct advantages over it traditional counterpart. E-commerce is much faster, convenient, easy, wide range of choices, comparison with other websites for a similar product, quicker deliveries, easily returnable, free trial periods, grievances are handled with quick response, round the clock availability (24/7), business beyond boundaries, better customer services, cost effective, digital transactions, minimum inventory cost etc.

Tips for Safe Online Banking

Whether it is bill payments, funds transfer, issuance of new cheque book or statement request, Online Banking allows you to do it in a fast and convenient way. Instead of going to the bank and waiting in an unending queue, Online Banking has made life easy by all banking functions accessible through a few clicks. However, this facility needs to be used very carefully due to the risk of phishing – fraudulent means of attaining your confidential banking information.

Listed below are tips for Safe Online Banking.

§  Change your password at regular intervals For the first time you login to your Online Banking account, you will need to use the password provided by the bank. However, you need to change this password in order to keep your account safe. In addition, keep changing your password at regular intervals. More importantly, keep the password confidential at all times. In any case do not disclose your password to anyone.

§  Avoid using public computers to login Avoid logging in to your bank account at common computers in cyber cafes or libraries. These are crowded places, and there are more chances of your password being traced or seen by others. If you have to login from such places, make sure you clear the cache and browsing history, and delete all the temporary files from the computer. Also, never allow the browser to remember your ID and password. While entering the password, try to cover the keyboard with your body or anything else as there are overhead cameras too, peeping in.

§  Do not pass on your details to anyone Your bank will never ask for your confidential information via phone or email. So whether you get an apparent phone call from the bank or an email requesting your details, do not give out your login information. Use your login ID and password only on the official login page of the bank, which should be a secure website. Look for ‘https://’ in the URL when logging in; it means that the website is secure.

§  Disconnect the internet connection when not in use Most broadband users do not disconnect the internet connection on their computer when they are not using it. Malicious hackers can access your computer via an internet connection and steal your confidential banking information. To keep your data protected, ensure that you disconnect from the internet when you do not require it.

§  Keep checking your accounts regularly Check your accounts after making any transaction online. Verify whether the right amount has been deducted from your account. If you see any discrepancies in the amount, inform the bank immediately.

§  Type your internet banking URL It is a safer to type your bank URL in the address bar of the browser than clicking on links given in an email. There are instances of fraudsters sending emails with fraudulent websites links that are designed exactly like the bank’s original website. Once you enter your login details on such a website, they may be used to access your account and steal your money. While logging on, check for ‘https://’ in the URL and ensure that it is your bank’s authentic website.

§  Always use licensed anti-virus software To protect your computer from new viruses, ensure that you always use licensed anti-virus software. Pirated versions of anti-virus software may be available for free, but they may fail to protect your computer from new viruses prevalent in the online world. In addition, you will get notifications for updates in the software periodically. Make sure that you keep your anti-virus updated, so that your confidential information is always protected.

To sum up,as it is always said that “PREVENTION IS BETTER THAN CURE”. Take all precautionary steps to safeguard your interest rather than falling prey. The same is also made clear by all the Banks that the “BANK” will not be responsible for any fraudulent transactions which may arise out of its online services.  

We are at your service

India is the next highly populated country after China. Although population is on the rise ever since we got our Independence, the demand for all types of commodities is also on a high. This has led the sanitary ware market to grow exponentially. Gone are the days when people used to have old fashioned bathrooms & toilets. People now want to build an elegant & attractive bathrooms & toilets.

Over the years the design and manufacturing for sanitary ware have changed significantly. Keeping in the mind the choice of customers, manufacturers have now introduced colorful wash basins, commodes, kids bathrooms etc. You can now get sanitary ware which will further enhance overall value of your house, villa or mansion.

On the other hand the consumer now has a purchasing power. They are ready to spend for items which appeal to their taste. They can go an extra mile to fulfill their dreams, to live in a stylish and posh surrounding. They carry a “No compromise” tag with them.

In case you offer the right combination of brand, quality, range & style at your store, you become the first and the obvious choice for your customers. With the right moves, thorough selection and good service, customers keep coming back to you again & again.  

Welcome to our online store

It gives us immense pleasure to join two big initiatives, namely “DIGITAL INDIA” & “SWACHH BHARAT ABHIYAN”, taken up by the current Indian government.

Digital India initiative has given boost to Digital Marketing. The Digital India program is a flagship program of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. The penetration of Internet services in the interiors of India is at a much faster rate. More and more urban as well as rural users are now using smart devices to search for products & services, online. Businesses are on the move to catch the online wagon to reach out for the digital world, which in turn will engage online users and capture a larger chunk of the market share. We have launched our website as well as we are selling online, with the motive to reach a large portion of the society.

The objectives of Swachh Bharat Abhiyan initiative, are to decrease or eradicate open defecation through construction of individual, cluster, sauchalays etc. in the vicinity of all. This initiative will lead us to a clean and safer society.  The Swachh Bharat Abhiyan will also of establish an accountable mechanism of monitoring latrine use. The Swachh Bharat Abhiyan is a massive movement that seeks to create a Clean India. With our extensive range of sanitary ware, we are here to serve the society for a cleaner and healthier environment. Our wide range of products will ease your selection process.